Imagine you are a marketing manager about to launch a new brand. You just received an email from your CEO, asking you to choose between two logos. Your goal thus is to choose the one that will make the launch more successful. What would you do? Indeed sometimes, your first choice is your best choice. But other times? Well, not so much. When you look at the original names of some iconic brands, it’s clear some rebranding was necessary.
Renaming your brand can be a powerful strategy for brand renewal, but it’s not a process that should be taken lightly. Effectively pushing the reset button on your brand requires careful consideration and planning. Although logo design choices might seem unimportant to some, getting the design right is crucial for a number of reasons.
For instance, it can help stimulate the interest of consumers, differentiate brands from competitors, facilitate brand recognition. Also, it conveys what a brand is all about. A logo is also an omnipresent communication tool that might appear on your company’s products, website, annual report, and even on your business cards. It is thus a brand element that stakeholders and particularly consumers can see frequently.
Nowadays, if you want to see the latest design work, find out who created it, what the challenges were, and how they overcame them. Consequently, if you just want a quick blast of eye candy to inspire you visually, you’re well provided for as well. Indeed, there are so many graphic design blogs out there right now; it’s difficult to know which ones to pay the most attention to.
Here are the best logos to inspire you:
More info: designcrowd.com