Whether you’re in quarantine with kids who are increasingly desperate for entertainment or you’re simply longing for a time when life was safer and more innocent, Ikea Russia has you covered.
The retailer’s newest campaign for the quarantine era perfectly captures that yearning sense of nostalgia by bringing old-fashioned childhood adventure into a modern home.
Some people are already using them, and posting pictures of their play home with the hashtag #явдомикеикеа (which roughly translates to “I’m in an IKEA house”).
The “easy-to-follow” instructions show how simple everyday items like blankets, bedspreads, chairs, and stools can be used to make a new hideaway. For example, Höuse requires a table, two blankets, eight books, and ten laundry pins. And the best thing about all of this is that you don’t need to use IKEA furniture, you can replace it with whatever is around.
Ikea Russia is also asking people to share their creations on social media with the hashtag #StayHome.
Some people are already using the instructions:
Here’s what others said about the campaign: