May 11, 2021

When Less Is Not More at the Grocery Store – 15 Companies Who Tricked Costumers Using Shrinkflation

Companies nowadays are doing everything in order to profit more by spending less. If we go and study the economics of all this situation, we will be dealing with something called shrinkflation. The whole idea behind this is to increase the price of a product while selling the same amount as before or sell it with the same price while reducing the product.

This method has been used by multiple companies worldwide, but it’s done in a very clever way that a lot of people don’t notice the difference. Only a person with a sharp eye it’s able to detect this trick and save up some money. A lot of food and beverage companies have been doing this for ages, therefore saving up millions of dollars. All over the world, food packages are shrinking.

A recent U.K. study suggests there are almost 3,000 food products that can be found in a typical grocery store that have shrunk over the years.

Below we’ve made a list of all the examples people spotted while shopping and shared them on the internet. Scroll down below to see this clever trick that companies used, and all the products that have gone through shrinkflation.

1. Coca-Cola: in 2014, Coca-Cola reduced the size of its large bottle from 2 liters to 1.75 liters.

2. Tetley: in 2010, Tetley reduced the number of teabags sold in one box from 100 to 80

3. The box labeled large size has less cereal than the normal box


4. New cereal box is 11% taller with 1.6% less cereal


5. Ragu spaghetti sauce (Was: 28 oz.; Now: 24 oz.)

6. Toblerone: in 2010, Kraft slashed the weight of Toblerone bars from 200 grams to 170 grams.

7. Skippy peanut butter (Was: 18 oz.; Now 16.3 oz.)

8. Both weigh 500g but the green one is in a 30% “BIGGER BAG MORE TO SHARE”


9. In 2017, consumers started noticing that the size of family-size cartons of Tropicana downsized by almost 9 percent. Despite the change, the price remained the same.


10. Hefty Bags went from 90 to 80 last month and the price is the same


11. Oh, they’re both six inches?


12. Old Spice hair putty old vs new. 2.64 oz to 2.22 oz. 16% smaller yet the same price at Target.


13. When my English teacher said something about appearance vs reality I think this is what he meant.


14. Gain Laundry Detergent – 50 oz. to 40 oz. Not even a subtle amount.


15. Same brand, same style. Left was purchased pre-pandemic, right is present day