Creating a beautiful and clever logo is hard. But with a master’s degree in design and 15 years of experience, Mustafa Ömerli has perfectly mastered the art of representing ideas. To show off his skills, Mustafa has been creating typography logos for random words, and they’re truly captivating.
More info: omerli.co | Instagram
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Image credits: Mustafa Ömerli
Turkish-born brand architect and designer currently based in Istanbul, Turkey, has been creating typography logos for random words. Mustafa Ömerli has a Master’s degree in design and fifteen years of experience in the industry, so it’s not strange that he mastered the art of representing ideas.
Whatever he’s portraying, Mustafa seems to always pinpoint the essence of that particular word and it’s truly captivating. “My approach to this typography logo project usually starts when I pick a word. Then I try to truly understand its meaning. After that, I just come up with an idea to express this meaning.” Visit Ömerli’s Instagram Page for more cleverly designed logos.
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Image credits: Mustafa Ömerli
“With these typography logos, I’m trying to show examples of what I believe is good design.” – said the designer. “It’s all about function, aesthetics, and clever ideas.”
His motto is “positive mind, negative space”.
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Image credits: Mustafa Ömerli
“In my works, you can feel the positivity and see the negative space.”
Web developer and graphic designer James George said that viewers like images with negative space because they don’t have to work too hard to get it.
“A healthy balance between great negative space and intrigue will entice the viewer to spend extra time looking at (a) design.” – says James George “Your viewers will be more likely to remember the design’s intended message via the use of creative imagery.” – George added
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Image credits: Mustafa Ömerli
“When I’m creating something like this, my mind is working spontaneously but my design process is carefully planned.” He believes in simple ideas and creates unified brand experiences. He does this by defining and realizing simple ideas.
“My approach to this typography logo project usually starts when I pick a word. I then try to truly understand its meaning. After that, I just come up with an idea to express this meaning.”
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