April 22, 2021

Brilliant Pricing Trick Of A Danish Market To Stop Hand Sanitizer Hoarders

Toilet paper hoarding became a great meme material since the lockdown, and the internet has been going crazy over it. But hand sanitizer isn’t any less worthy of being a meme material either. Because people have been buying it like they plan to take entire baths on it, thus leaving some others with no supply of it, among gloves and masks.

But while the rest of us focus on making memes about these situations, a market in Danmark has decided to do an actual thing to stop this horrible hoarding.

The guy below shared on Twitter the idea a Danish market have on how to stop this issue:

Image credits: _schuermann

“Rotunden” supermarket in Denmark consider themselves to be Denmark’s most beautiful supermarket and describe themselves as an exclusive shopping environment with respect for people’s busy everyday lives. Apparently, their values are also humane enough to care not only about selling as much as possible but also getting the product to as many people in need as possible, so their claim is being proven.

The store is now selling one bottle of sanitizer for 40 DKK ($4.09) while two bottles cost 1,000 DKK ($95)

Image credits: _schuermann
Just like many other shops have been dealing with bulk-buying from some irrational people, the same happened to this Danish market. And when some people can’t seem to use common sense, well, thankfully, markets like this exist, and help you sort that out.

The store wrote a post on Facebook to explain the motives behind the action they took.

Image credits: rotundenhellerup

“Dear Customers,
We have a great responsibility to keep the business running, and we can only do that with everyone’s help and understanding. You can help in the following way:
We ask all customers to respect the distance between each other and our co-workers;
Sprinkle (likely sanitize or wash) hands off at the entrance and use gloves;
If you are a family, please allow only one person to purchase the purchases if possible;
There may be times when we limit how many customers we accept in the store at one time. We will keep you informed about any operating changes on Facebook. Take care and thank you for your understanding,” they state in the letter.


Most people loved the idea, some others had other suggestions

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