With the chaos COVID-10 caused, the majority of people has turned to the virtual world, and even now in 2021 many employees will continue to work remotely or in a hybrid setting for much of the year. Customers today expect excellent experiences made up of frictionless customer journeys and extreme convenience. When more and more companies offer this experience, the competition gets fierce. Customers also become more accustomed to it. Below are the trends you should look for in 2021
1. Social Media To Engage & Retain
Organizations should be prepared to dedicate more resources to social media marketing in 2021. Social media budgets accounted for 24% of total US marketing budgets during Q2 of 2020, up from 13% last winter. During the COVID-19 pandemic, marketers are increasingly making customer retention a priority. This will continue well into 2021. The pandemic has dramatically increased the amount of time people spend online which includes how they research products, brands, and organizations.
2. Live-streams and an increase in influencer content
On Facebook, live viewings spiked by 50% during lockdown periods, while viewings on Instagram surged 70%. TikTok use shot up in 2020, and there’s a good chance we’ll see this upward trajectory continue to play out in 2021.
3. Featured snippets & no-click searches
For many, many years, the goal of SEO has been to get your listing in the “position number one” spot of search results. Now, going into 2021, the end-goal is continuing to shift to more SEO visibility in “position zero.” Position zero refers to Google’s “featured snippet”, and 2021 SEO marketing trends are prioritizing it above all else. The featured snippet works differently than other search results entries—for one thing, it’s separated by a small box and located at the top. More importantly, it also displays extra, relevant information with the attempt at answering the user’s question without them needed to click on it, prompting the nickname “no-click search.”
4. Improved investment in Cloud Technology
Another vital digital transformation trend for 2021 has been the fastened interest in the cloud. Freeing business from legacy applications, cloud computing enables world-wise access and is key to facilitating remote employment. The cloud provides unparalleled agility and scalability, enabling organizations to respond rapidly to new opportunities and challenges.
5. Investment in Digital Transformation Has Accelerated
As companies grapple with COVID-19 fall-out, they have accelerated digital transformation programs. According to the Global Trade Magazine, restrictions on movement, office closures and supply interruptions are all helping drive this trend. Media house IOTNow reports that digital transformation trends have been accelerated by 5.3 years, while Statista predicts global digital transformation spending will nearly double between 2020 and 2023.